The MailStruck blog

Ideas that grow your list — and your revenue.

Playbooks, deep dives and honest opinions on email marketing, automation and growth.

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Featured Fundamentals

Email Marketing Explained: The Complete Guide for 2026

Discover how to effectively use email marketing in 2026 with this comprehensive guide. Learn strategies, tools, and tips to enhance your campaigns and engage your audience.

March 02, 2026 · 3 min read
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Fundamentals

The Art of the Opt-In: Why Capturing Subscribers is Only the Beginning

Capturing subscribers is just the start of email marketing. Building trust and engagement are crucial steps to convert new sign-ups into loyal customers.

July 27, 2026 · 3 min read
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Automation

Countdown Emails: Creating Urgency to Lift Conversions

Learn how countdown emails can boost your conversions by creating urgency. Discover practical tips for crafting effective countdown campaigns.

July 20, 2026 · 4 min read
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Fundamentals

The Definitive Email Marketing Calendar for 2026

Plan your 2026 email marketing strategy with confidence. Discover key dates, holidays, and tips to optimize your campaigns throughout the year.

July 13, 2026 · 3 min read
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Growth

Why Email Beats the Algorithm (and How to Use It to Sell)

Email marketing triumphs over social media algorithms. Learn how to effectively use emails to boost your sales and engage your audience directly.

July 06, 2026 · 3 min read
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AI & tech

How to Build the Perfect Martech Stack in 2026

Craft the ideal martech stack with AI tools, integrating marketing platforms to enhance email campaigns. Discover strategies for seamless operations and effective communication.

June 29, 2026 · 3 min read
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Automation

9 Essential Email Automations for Ecommerce Success

Boost your ecommerce strategy with these 9 essential email automations. Engage customers, drive sales, and simplify your marketing efforts using automated email workflows.

June 22, 2026 · 3 min read
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Fundamentals

Build Better Campaigns: Email Marketing Mistakes to Avoid

Avoid common email marketing mistakes to enhance your campaigns' performance. Effective strategies lead to higher engagement and conversions.

June 15, 2026 · 3 min read
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Growth

Is SMS Marketing Worth It? Calculating ROI Effectively

SMS marketing can boost engagement, but is it worth the investment? Learn how to calculate its ROI and decide if it aligns with your strategy.

June 08, 2026 · 3 min read
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Comparisons

Pay-Per-Send vs Pay-Per-Contact: Choosing the Right Email Pricing Model

Discover the differences between pay-per-send and pay-per-contact pricing models to find out which suits your email marketing strategy best.

June 01, 2026 · 3 min read